The catch phrase ‘Stuff It!’ will always be linked to the super athletic skill of dunking a basketball. For the longest time, getting to the rim and finishing with a slam dunk ruled the game.

In today’s game, the key to success has evolved to spreading the floor and knocking down 3s. With that in mind, we are proud to introduce a brand new basketball catch phrase… Steph It!™ It celebrates the art of taking and making 3s. It’s for players and fans everywhere who appreciate a beautiful 3 every bit as much as a slam dunk!